自 joining our team, Senior Digital Marketing Manager Mohini has never 停止增长. 她尝试过数字营销，知道这是一份职业 她想追求.
你能简要介绍一下你的角色吗?
My role at Auto Trader oversees the paid acquisition of consumers to the site, essentially using paid advertising (in the form of Google/Bing PPC and YouTube advertising) to showcase all of Auto Trader’s brilliant products and services to consumers and bring them to our site or app.
你的第一份工作是什么?
My first ever job was a summer job when I was 16, helping at the Bradford Bulls Rugby Club with admin, filing, observing and making a lot 的茶!
你最糟糕的工作是什么?
Probably the above; rugby club dressing rooms do not smell great!!
Have you always wanted to be a senior digital 市场营销 manager?
是也不是. 在我成长的过程中，我从来不知道自己想成为什么， so I did a really broad 市场营销 degree at university with the hope of 想想以后要做什么. 在这期间，我做了一年的实习 working at a clothes retailer called LaRedoute, working on their digital 市场营销. 这是一个相当广泛的角色，需要跨CRM和现场工作 optimisations, affiliates, PPC, SEO, merchandising, etc, and I realised this was something I wanted to pursue further, as everything at the time was heading online, and I loved the data-driven nature of it. 自 then, I’ve been quite ambitious in working my way up the career ladder within this field, doing similar roles but gaining a different kind of experience at The Fragrance Shop, PrettyLittleThing and now Auto Trader.
告诉我们你在Auto Trader的职业生涯
I joined in 2019 as a Senior PPC Executive, looking after our New Car 及租赁产品. 我的职责是日常管理， reporting and optimisation of these Google and Bing PPC accounts 具体地说. 从此，我的角色 & 职责发生了变化。 lot: taking on the affiliate program, which was a brand new channel for Auto Trader, the Paid YouTube activity, which allows us to build awareness and trust in the Auto Trader brand, and generally just being 付费活动的目的和目标更具战略性. 这个团队 expanded over time, and we now look after PPC across Marketplace, Digital Retailing, Electric, Leasing, Valuations, App, Truck, Van and 自行车. The transition from Senior PPC Executive to Digital Marketing Manager and now Senior Digital Marketing Manager meant taking on more responsibilities, saying ‘yes’ to new opportunities and stepping out of my comfort zone at times however, through this, I gained more experience in managing various stakeholders, confidence to take on projects and perspectives I hadn’t thought of before; as the role got broader, so did 我的技能.
Did you use any tools or programs to help you develop in your career?
I’ve always been very fortunate to have a great team around me, 让职业发展更容易. 有人才真的很重要 you can rely on or seek advice from at all career levels, from those who can set good examples for management to those who can provide honest 改进反馈. 我很幸运能拥有这些，还有那些 把我推向机会，就像 多元化人才加速器 或者参与更广泛的利益相关者会议等等. 这很容易 get caught up in your day-to-day and not have time to develop your career or skills, but I was encouraged to join the Diverse Talent Accelerator programme and spend some time focussing on myself, which was really beneficial in highlighting my strengths and areas for improvement, giving me a chance to reflect on areas for focus. 如果你 know where you want to get to, there are so many great in-house courses to help you develop the skills you need to get there, but a course like DTA通常很好地帮助我设定了一条道路. 我得到了一个赞助人 being on the course, which was also a great way to be exposed to new opportunities and build meaningful relationships with people who could help me with projects I was working on or the areas of improvement I 为自己确定. 教练在这方面也很有帮助!
Life or work events can sometimes affect career progression. 你有过这样的经历吗? 如果有，你是如何处理的?
工作总是在那里. 总会有新的项目或者 new product we need to work on, and the to-do lists never seem to get 更短的. I’ve found myself chasing my tail to get things completed and 常常忽视自己的发展和进步. 这需要一个过程 like the 多元化人才加速器 or signing myself up to be a coach, where I had to dedicate my time and focus to 学习ing for set days a month to realise that the work would still be there, but the skills and 我通过这些建立的联系是如此宝贵! 这么多 transferable skills that would make me better in my day job, too, if I could just step out of the day-to-day for a while and take some time to 学习. I realised I was mainly putting the pressure on myself, too, and the supportive team around me could handle the day-to-day just fine, 给我上课的空间.
What advice would you give to your past self from 3 to 5 years ago?
Say yes to opportunities, and be open to trying and failing! 我有 to step out of my comfort zone to lead on projects or be put under pressure in meetings, but the skills and confidence I’ve gained from doing this have opened up doors and opportunities I never even 被认为是! 由于在DTA工作，我正在学习如何成为一名教练 晋升到更高的职位后的计划……..没有一个 这是我四年前澳门十大正规赌博娱乐平台时的设想!
